NetBooster Tool for Brand Protection
Online brand protection is a crucial topic. With online advertising platforms becoming more and more complex, allowing personalized delivery and precise geo-targeting, it has also become increasingly difficult to spot and prevent the unallowed usage of protected brand names
Google, for example, allows the delivery of Adwords on geographically limited areas only. This process is called “geo-targeting”. On the screenshot below, you can see an example where ads are only shown to users located in Northern Ireland, London and Manchster.
Let’s consider you are the owner of a protected brand and your office is located in central Newcastle. You need to control on a daily basis, that no competitor of affiliate will use your protected brand name on Google (Natural and Adwords) to divert traffic to his website. In that specific case, ads using geo targeting for areas outside of Newcastle will not be shown to you by Google, including those bidding on your brand or using it within their adcopy. This means that you will not be able to monitor infringement to copyright law even if ads are displayed using you brand name as a keyword or within the adtext. The reason is that if your competitor uses geo-targeting while excluding your area, you will not be able to see the ads. The only way to protect you against such stealth methods is to use tracking tools that can overcome geo-targeting by simulating different locations from which it monitors SEM.
Online Brand Protection helps preventing Brand fraud
Thanks to our tool, you can easily trace fraudulent use of you protected brand name on any SEM platform, even if geo-targeting is used to hide it from you.
Setup only requires a list of protected keywords you would like to monitor. The tool will simulate search requests on all main search engines and will check all Paid Listings result pages (Ads on search engines).
The simulation will be run for different cities and areas and will also spot campaigns that have reduced geographical delivery.
Any fraud will action the generation of a report which will be sent to you per email.
Brand pirates have no chance with NetBooster Brand protection
Brand Traffic is a big issue for all advertisers who have invested a lot to build a strong brand. That traffic is very qualified and usually generates very high conversion rates. Therefore, “brand bidding” is often used by competitors and affiliates as a strategy to divert revenue from brand owners. In order to maximize the ROI on your SEM campaigns, an efficiently working brand protection system is compulsory.